Ad blockers and How They Can Improve a Reader’s Experience on Online News Sites

Ad blockers are available for all manners of devices ranging from smartphones to tablets, laptops, and desktops. They are available as browser extensions on desktop computers and apps on mobile devices. It gets rid of flashing ads, enabling you to read web contents conveniently and without distractions occasioned by unwelcome ad pop-ups. How can ad blockers improve readers’ experience on online news, like foxnews.com, cnn.com and so on? Continue reading to find out. 

What are ad blockers?  

Ad blockers are content filters for identifying and removing ads built on predefined filter lists.  They use pattern matching to compare and compile lists of various expressions associated with ads. In summary, it is software made to prevent any form of advertisement from showing up on a web page.

Now check below for information on how do ad blockers can improve a reader’s experience on news sites.

Safer browsing 

Many of the ads being posted on popular websites, news websites inclusive, are malicious ads loaded by attackers; these ads can do major harms to the devices of those visiting the website. Ad blockers remove these malicious ads and make the website safe for navigation. Thanks to ad blockers, your device will be protected from malware.

Prevent servers tracking

Aside from posting unwanted ads, ad servers also track visitors to a website; they record the browsing habits and gather personal information about the individual, thereby exposing the visitor to the risk of identity theft. The information thus gathered can be used in sending more targeted advertising or sold to an unauthorized third party. Ad blockers will prevent personal information theft, making browsing activities more secure. You can now read contents on a website without looking over your shoulders (not literally). Your personal information can remain safe, and your browsing history can remain as they are supposed to be: PRIVATE!  

 

Faster web page loading 

Ads on a website can slow down the speed at which the website loads; the browser has to load the original web content, as well as the ads on the news site, thereby slowing downloading speed. Ad blockers stop the analytics of imagery, text, and codes that accompany online ads. As a result, the browser will only concentrate on loading the intended web content. 

Data can last longer

Internet browsers consume more internet data when they have to load ads alongside the intended web content. A finding has it that ads can consume more than half of internet data, depending on the website in question. On CNN, for example, advertising contents (ads) consume up to 61% of total internet data.  On Fox News, about 58% of internet data is consumed by ads.  The case of BBC is not also different, with ads consuming up to 57% of internet data.  Ad blockers remove the need to load ads and, therefore, save internet data. 

De-cluttering browsing experience 

Ad blockers remove ads from a news website, thereby removing clutters from the web page and presenting only the news content. You will never have to worry about unwelcome, sudden sounds or annoying pop-ups anymore. The ads will be replaced with reader-friendly, pleasant white space, making the reading experience a pleasant one. Thanks to ad blockers, you can now focus on the relevant contents without being distracted by unwanted ads, which are usually malicious.