Ad blockers are available for all manners of devices ranging
from smartphones to tablets, laptops, and desktops. They are available as
browser extensions on desktop computers and apps on mobile devices. It gets rid
of flashing ads, enabling you to read web contents conveniently and without
distractions occasioned by unwelcome ad pop-ups. How can ad blockers improve
readers’ experience on online news, like foxnews.com, cnn.com and so on?
Continue reading to find out.
What are ad blockers?
Ad blockers are content filters for identifying and removing
ads built on predefined filter lists.
They use pattern matching to compare and compile lists of various
expressions associated with ads. In summary, it is software made to prevent any
form of advertisement from showing up on a web page.
Now check below for information on how do ad blockers can
improve a reader’s experience on news sites.
Safer browsing
Many of the ads being posted on popular websites, news
websites inclusive, are malicious ads loaded by attackers; these ads can do
major harms to the devices of those visiting the website. Ad blockers remove
these malicious ads and make the website safe for navigation. Thanks to ad
blockers, your device will be protected from malware.
Prevent servers tracking
Aside from posting unwanted ads, ad servers also track
visitors to a website; they record the browsing habits and gather personal
information about the individual, thereby exposing the visitor to the risk of
identity theft. The information thus gathered can be used in sending more
targeted advertising or sold to an unauthorized third party. Ad blockers will
prevent personal information theft, making browsing activities more secure. You
can now read contents on a website without looking over your shoulders (not
literally). Your personal information can remain safe, and your browsing
history can remain as they are supposed to be: PRIVATE!
Faster web page loading
Ads on a website can slow down the speed at which the
website loads; the browser has to load the original web content, as well as the
ads on the news site, thereby slowing downloading speed. Ad blockers stop the
analytics of imagery, text, and codes that accompany online ads. As a result,
the browser will only concentrate on loading the intended web content.
Data can last longer
Internet browsers consume more internet data when they have
to load ads alongside the intended web content. A finding has it that ads can
consume more than half of internet data, depending on the website in question.
On CNN, for example, advertising contents (ads) consume up to 61% of total
internet data. On Fox News, about 58% of
internet data is consumed by ads. The case
of BBC is not also different, with ads consuming up to 57% of internet
data. Ad blockers remove the need to
load ads and, therefore, save internet data.
De-cluttering browsing experience
Ad blockers remove ads from a news website, thereby removing
clutters from the web page and presenting only the news content. You will never
have to worry about unwelcome, sudden sounds or annoying pop-ups anymore. The
ads will be replaced with reader-friendly, pleasant white space, making the
reading experience a pleasant one. Thanks to ad blockers, you can now focus on
the relevant contents without being distracted by unwanted ads, which are
usually malicious.


